Monday, April 6, 2009

TLC's New "Say Yes to the Dress" Website


TLC.com has rolled out a brand new web site for the hit show SAY YES TO THE DRESS, featuring all new applications, tips, videos, and quizzes. Essentially, every bride-to-be’s dream come true while searching for the perfect dress!

To start off the bridal fun, a new "Virtual Bridal Boutique" application has been launched, where visitors can customize an avatar and try on wedding dresses that tailor to their specific body type.

Also included for the new season are webisodes featuring more brides searching for the perfect dress. New webisodes from this current season will be added to the site every week.

In addition, the pros from SAY YES TO THE DRESS--including Randy and Nicole--will be answering audio questions from brides and providing their expertise in video interviews.

More importantly, in this economy, couples are trying to utilize cost-effective means for planning a wedding, and the dress is no exception. The new site offers helpful tips for brides as they embark on their journey of finding their picture perfect dress. We tapped experts to explain how you don’t have to break the bank to have your dream wedding.

Later on in Season 3, the website will also be rolling out an updated Bridal Style Quiz to help brides discover their personal style, a Wedding Fashion Timeline, exploring bridal fashion from medieval times through present day, and The Journey of a Dress, tracing what happens from the time a dress comes through Kleinfeld’s doors to when it leaves in the hands of a blushing bride-to-be.

About TLC TLC's innovative docu-series and reality-based programming include favorites Jon & Kate Plus 8, Little People, Big World, What Not to Wear, 18 Kids and Counting, and LA Ink. TLC defined home design with Trading Spaces and continues to renovate the genre. TLC's daytime lineup includes the Emmy Award-winning A Baby Story. The channel is available in more than 97 million homes in the US, nearly 8 million homes in Canada and through the website at www.tlc.com. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries.

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